Walmart Head of Brand Marketing Innovation Justin Breton issues new job alert as he gears up for fatherhood

Justin Breton, Head of Brand Marketing Innovation at Walmart, is heading off on paternity leave.

In a LinkedIn post, he said: "New job alert. I’m stepping into the most exciting role of my life - Dad! Unless you count Winston, of course. Parenthood is said to be the most rewarding job out there and I can’t wait to take it on."

He added: "While I’m out on paternity leave, I’ll be cheering on my incredible team from the nursery sidelines as they continue shaping digital and emerging experiences that meet customers where they are - bridging the gap between inspiration and commerce."

"I may pop on here from time to time to celebrate their work, so stay tuned for what’s ahead. Because like I’ve said before… We’re just getting started! And we have some exciting launches forthcoming."

Walmart Unlimited

Walmart Unlimited, a new, gamified mini-series, made its debut last month, brought to you by Walmart, Unity and Spatial in collaboration with animators and producers Martian Blueberry and game development studio PIGIAMA KASAMA.

You can check it out here.

The first episode introduces characters inspired by Walmart’s real-life suppliers, including A Dozen Cousins founder Ibraheem Basir.

It’s the US retail giant’s latest attempt to tap immersive commerce - a form of online shopping that combines VR with 3D visualisations and gamification - to connect with the next generation of consumers.

Walmart has also been testing out Roblox and this week it announced its fifth No Boundaries drop on Zepeto, featuring ten new virtual items, inspired by the Spring No Boundaries collection.

As with previous drops, the real-world versions of these items are shoppable without leaving the Korean metaverse platform. Every purchase includes a free virtual twin of the item.

“Gaming is one of the biggest forms of entertainment on earth, reaching more than three billion people spanning diverse backgrounds and interests,” said Breton.

“Building on our reputation as pioneers in immersive commerce, our collaboration with Unity broadens our ability to engage with new customers by adding value to the gaming industry for both gamers and developers. The Spatial platform is the most accessible place to blend the future of immersive commerce with thrilling game play and seamless purchase points.”