Amazon taps Alexa and Ring products as it supports Red Nose Day for Comic Relief 40th birthday year

The likes of The Office co-creator Stephen Merchant, Ted Lasso’s Nick Mohammed, and the UK’s biggest TikToker Kyle Thomas are the latest to unveil red noses as the countdown begins to Red Nose Day on Friday 21st March. 

These are available to buy on Amazon, with free, fast delivery promised for all customers on noses and official merchandise from the Comic Relief store.

The merchandise is inspired by the past four decades as Comic Relief marks its 40th birthday year, with items including a 90s inspired bucket hat, collectable pin badges, phone cases, umbrellas, and dog bandanas. Other products include ‘byAmazon’ Jelly Babies, Fizzy Mini Pencils, tissues, and kitchen roll, with a portion of the proceeds from each product going to Comic Relief to help tackle some of the urgent problems faced by people here in the UK and around the world.  

"We are enormously proud to be supporting Comic Relief’s 40th birthday appeal in our third year as the official home of the Red Nose,” says John Boumphrey, UK Country Manager at Amazon. "Being the home of the Red Nose is just one of the ways our team at Amazon is supporting this year - our Comic Relief store includes noses and merchandise to raise vital funds, and our colleagues are creating and taking part in fundraising activities right across the country. Every nose helps to change lives, and we’ll be wearing ours with pride on Red Nose Day."

This year, Comic Relief supporters can ask “Alexa, tell me a Comic Relief joke” to hear a selection of jokes at home as told by celebrities including Dani Dyer, Ed Gamble, Jo Brand, and Scott Mills.

Comedian Guz Khan has launched ‘The Doorstop Comedy Club’ for Amazon’s video doorbell, Ring – with Ring customers encouraged to take part by submitting their knock-knock jokes or funny doorstep moments captured via their device on social channels using the hashtag #RedNoseDay and tagging @RingUK and @ComicRelief. For some knock-knock joke inspiration, customers can watch Khan offer his expertise on how to master the art of delivery in a new sketch.

This year’s Red Noses are soft, plant-based, and plastic free. They are inspired by the past 40 years of Comic Relief and include an 80s, 90s, 00s, and 10s inspired Red Nose, and a new Cupcake Nose, exclusive to Collector Packs, along with a sparkly, Rare Ruby Nose. Customers have a 1 in 125 chance of unboxing one of these vwhenever they purchase a Nose and the entire collection is available now, with free delivery for all customers on Amazon.

Those looking to get their hands on a Red Nose can also head into their local Amazon Fresh store, where stores are decked out for Comic Relief, including a 3D window display in Notting Hill and a Red Nose Day hopscotch is available in all locations.

byAmazon merchandise, including Fizzy Pencils, Jelly Babies, and kitchen roll, can also be bought in Amazon Fresh stores. People can also visit Amazon’s Comic Relief Store to discover a range of products from major brands supporting Comic Relief, including Speedo, Columbia, and Micron, who have all made a one-time donation in support of Red Nose Day 2025.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.