Estonian logistics startup MyDello preps expansion into 20 new European markets including Germany

MyDello has announced a large scale expansion, launching into Norway, Finland, Denmark, the Netherlands, Poland and Germany. Previously operating in the Baltics, Sweden, and China, the company is now planning to move into at least 20 European countries before the end of next year. 

New target markets have been selected based on the profiles of companies operating there, the local business environment, and the competitive landscape. MyDello plans to map all possible new markets, with a focus on Western Europe and the broader European Economic Area.

Co-founder Magnus Lepasalu says MyDello has seen significant growth in the past six months, with international revenue increasing sevenfold, driving its plan to enter at least one new market each month.

“Smart, efficient, and modern logistics are the foundation of success for any international business,” Lepasalu explains. “The past few years have shown a growing demand for innovative and sustainable services in our sector. We’re excited that our solution can now support even more customers.”

He adds that the firm is seeing growth in unexpected markets. “We’ve seen strong demand for our offering, even in markets that aren’t as digitally advanced as the Nordics or Baltics. And there still are a lot of markets where logistics relies heavily on paper, phone calls, constant price negotiations, and in some cases, even faxing documents.”

Founded in Estonia in 2021, MyDello allows businesses to manage International shipments, providing real-time comparisons of different solutions. It aims to reduce waste in global supply chains and make international freight transport fully automated. The company has received €1.25 million in seed funding.

Lepasalu believes there is strong demand for modern solutions and says the logistics sector is ready for innovation.

“Our goal is to make intercontinental freight transport as simple as possible. For example, if someone needs to ship an entire container – or even a smaller shipment – from China to Europe by plane or ship, they simply enter the origin, destination, dimensions, and weight of the cargo. The system then takes care of everything else. The customer only has to choose the most suitable offer from the options presented, and the shipping is arranged,” he says.

The news comes shortly after XPO Logistics, a provider of end-to-end logistics solutions across Europe, reported the expansion of its ExpressNow offering across Europe, after an initial roll-out in Spain, Portugal, Italy and Morocco in 2024.

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next-generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.