Milestone for HelloFresh UK as it opens first standalone delivery site outside of main distribution network

Meal kit specialist HelloFresh UK has officially opened its new home delivery depot - The Stables - in Atherstone.

In a LinkedIn post, Jessica Farrell, Head of Logistics at HelloFresh, said: "This marks the next step in the growth of our internal delivery network, enabling us to offer customers expanded timeslot options, including guaranteed pre-dinner delivery by 17:00. We’re so proud to be setting new standards with industry leading service scores combined with a premium delivery experience."

She added: "The Stables is our first standalone delivery site outside of our main distribution network - and it’s just the beginning. By bringing more of the final mile in-house, we’re tackling the challenges many retailers face with the traditional national carriers and creating a more seamless experience for our customers."

"Huge congrats to the entire team who work so hard to continue pleasing our customers day in day out- It takes a village as they say! Here’s to what’s ahead - more choice, more control, and even better service for HelloFresh customers."

2025 RTIH INNOVATION AWARDS

Food delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next-generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.