Theisen’s Home Farm & Auto brings Simbe Tally shelf-scanning robot to store teams in three locations

Theisen’s Home Farm and Auto has introduced Tally, a shelf-scanning inventory robot, to three of its stores: Theisen’s of Dubuque, IA; Dyersville, IA; and Jefferson, WI.

Using AI and computer vision technology, Tally identifies out-of-stock items, pricing errors, and misplaced products, collecting product data and providing quick actions for Theisen’s associates.

“We are committed to delivering the highest quality shopping experience for our valued customers, and Tally is a powerful tool for taking that to the next level,” says Steve Jensen, CMMO.

“Bringing Tally to our Dubuque, Dyersville, and Jefferson locations is an exciting step forward. This technology makes daily tasks more efficient, so our teams can focus on what matters most—taking care of customers.” 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.