Spur raises $4.5 million from various investors to build out agentic AI solution for online retailers

Spur, which provides e-commerce retailers and travel booking platforms with AI powered quality testing that emulates real consumer shopping behaviour, has secured $4.5 million from investors including First Round, Pear VC, Neo, Conviction, Liquid2Ventures, and Predictive Venture Partners.

This takes the total raised to date to $4.625 million.

Other notable angel investors in the round include Mihika Kapoor, Director of Product @Figma, Shyamal Anadkat, Applied AI – OpenAI, Ayush Sood, Director of Eng at Figma, Matt MacInnis, Chief Operating Officer, Rippling, Arash Ferdowsi, Dropbox CEO, Kulveer Taggar, CEO at Zeus Living, and Sachith Gullapalli, Director of Engineering at Rippling.

Spur will use the cash to continue to build out its AI QA Engineer and hire for roles in applied AI, business ops and GTM.

“QA testing is the bane of existence for every single company,” says Sneha Sivakumar, Co-founder and CEO at Spur. “QA tools have never lived up to expectations, but Spur is leveraging AI fully to really make a big swing in the space.”

“We are already seeing massive success and ROI today with our clients - putting QA on complete autopilot, 10Xing release cycles and catching business critical bugs before hitting production, saving our customers millions of dollars. We are thrilled to work with this set of investors who have deep expertise in AI and QA and really understand and support our mission.”

The company’s founders have a background in applied AI. Co-founder and CTO Anushka Nijhawan worked at DeepMind and Meta, while Sivakumar has spent time at both Figma and Snap. Together in their senior year at Yale, the pair built from scratch a no-code testing automation tool, powered by AI web agents.

After graduation they launched Spur, and in less than a year have landed more than 30 enterprise customers using the technology including e-commerce sites like LivingSpaces.com, and travel companies Norse Atlantic Airways and Wander.com.

“We were blown away by the work Spur has done bringing agentic AI to a very painful, time-consuming, and costly process for enterprises - QA testing,” says Liz Wessel, Partner at First Round Capital.

“Sneha and Anushka bring the drive and passion for helping enterprise customers fix the issue of outdated QA tools and have already saved their customers meaningful time and money Spur has accomplished in a short time what we love to see in startups – they identified a critical problem that can be solved with AI, and produced very real, tangible ROI for a growing list of customers.”

While Spur is focused on QA testing, the company is also seeing use cases in enabling customers to do persona-based testing, A/B testing and UI/UX testing - critical pieces to any company’s quality stack, especially B2C companies with high traffic sites where a single bug could lead to millions in revenue lost.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.