Swedish retail tech firm Voyado hires former SAP Emarsys exec Thomas Harris as CRO

Voyado, a Swedish customer experience platform built for retail, has appointed Thomas Harris as Chief Revenue Officer (CRO). Based in the UK, Harris will lead the company’s expansion across the UK&I and Europe, building on its Nordic foundation.

As CRO at SAP Emarsys, he led the global revenue team, driving significant customer growth and strengthening the company’s position within SAP’s Customer Experience portfolio.

Erica Sandelin Ekelund, CEO at Voyado, says: “Bringing in someone with Thomas’s experience and strong focus on customer success gives us a real advantage. He knows what it takes to succeed in this space and is the right person to lead our next phase of international growth. Most importantly, he’s aligned with our mission to make every retailer feel like a frontrunner. We’re delighted to have him on the team.”

Harris comments: “From the first conversation, it was clear Voyado had something special. The product delivers real value to brands people love, and the culture is strong, people led, and fuelled by momentum. There’s real clarity in the ambition- from Nordic leader to European player. Being purpose built for retail gives us the focus to move faster and help customers drive meaningful outcomes.”

"The whole industry is exploring what’s possible with AI and Voyado is doing so through a retail lens, grounded in real-world outcomes. It’s not about innovation without impact. It’s about helping customers achieve results grounded in their world, their challenges, and their growth goals.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.