Incubeta and L’Oreal build on long standing partnership with data solutions push in Benelux region

Incubeta has been named as a strategic data partner for L'Oréal in the Benelux region.

This builds on a long standing collaboration between the two which has delivered projects including an AI driven global personalisation initiative and a separate effort to enhance the global agency collaboration for L’Oréal, streamlining communication processes and achieving scalability across 14 markets within a 12 month period.

“We are thrilled to strengthen our partnership with Incubeta to fuel our mission to create beauty that moves the world and elevates it to the next level. Their expertise in data analytics and innovative approach will provide L'Oréal with valuable insights to make data driven decisions resonating with our diverse, unique customers," says Sarunas Knabikas Data Director for Benelux at L’Oréal. 

“At Incubeta, a data driven approach to innovation is no longer a vision for the future, it has been a core part of our operations for years. Innovation fuels our data, media, and creative solutions, enabling us to elevate our expertise for impactful, large scale projects. Our objective is to drive our customers to exceed expectations and outperform, by tackling complex business challenges head on," says Jessica Jacobs, Managing Director at Incubeta Northern Europe. 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.