Kenvue teams with Microsoft to scale use of AI and Gen AI solutions and overhaul digital operations

Kenvue, maker of consumer health products like Tylenol, Neutrogena and Listerine, has announced a five-year collaboration with Microsoft which aims to establish a strong foundation for transforming digital operations through AI technologies.

These include machine enabled collaboration, predictive analytics, smart agents, digital twins and generative AI.

Over the next five years, Kenvue will scale its use of Microsoft Azure to capitalise on its range of services including data analytics and AI. The integration of Azure services aims to enhance predictive capabilities and human machine collaboration. In addition, Kenvue aims to drive innovation, refine go-to-market strategies, enhance customer experiences, and optimise commercial operations.

“This exciting collaboration will help Kenvue on its journey to becoming the undisputed leader in consumer health,” says Bernardo Tavares, Chief Technology & Data Officer at Kenvue. “Harnessing the power of data and AI at Kenvue equips our teams to accelerate product development, optimise decisions, and create seamless, personalised consumer experiences, all while keeping consumers’ privacy and trust at the forefront. By transforming our digital operations, we expect to create predictive business solutions and win more consumers every day.”

Shelley Bransten, Corporate Vice President, Global Industry Solutions at Microsoft, says: “This collaboration showcases the transformative potential of AI, and together, we are dedicated to building a future where predictive capabilities and human machine collaboration serve as powerful, trusted tools to help improve consumer health and unlock breakthrough innovations.” 

Kenvue is piloting the use of systems and tools that integrate Microsoft Azure AI, Microsoft 365 Copilot, and Copilot Studio, in connection with supply chain and operations, content creation, as well as in various productivity enhancement use cases.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.