Medallia announces former American Express, Vericast, Kantar exec Carrie Parker as Chief Marketing Officer

Medallia, a specialist in customer and employee experience, has appointed Carrie Parker as Chief Marketing Officer (CMO).

“Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and we are excited to have her join the best leadership team in experience management,” says Mark Bishof, CEO at Medallia. “We have a clear vision for the future of CX and Carrie will be instrumental in leading the charge to highlight our incredible customers, our cutting-edge innovation, and our brand leadership in the market.” 

Most recently, Parker served as Chief Marketing Officer at Cision, leading the global marketing team to accelerate demand generation and elevate portfolio brands, including Brandwatch and CisionOne. Prior to that, her career spanned leadership roles at Vericast, American Express, Kantar, and Cordial, where she led brand transformations and focused on revenue growth through data driven marketing initiatives.

“I am passionate about the impact marketing and brand can have on an organisation and I am energised by the incredible vision Medallia has for the future of customer experience,” says Parker. “Medallia is already acknowledged as the market leader and I look forward to working with the team to further elevate our brand and the mission critical offerings that Medallia brings to the experience market across all industries.” 

2025 RTIH INNOVATION AWARDS

Customer and employee experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy  Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.